Leggo_make_a_logo

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My Professional Practices is currently design logos for a new chapter of a national campaign opening in Chattanooga. Our logo will live beyond us in the community and for years to come. It has to fit the chapter and the campaign. We have gone through several sessions of logos so far and we continue to work and pick apart what we have.

A lot of people have opinions of what makes a good logo so says a quick google search. Here is a list of some important things I’ve picked out from several sources that I’ve read.

Be describable. (People need to be able to know what the logo is and be able to pass it along without showing a person the actual logo. McDonald’s is a golden double arch or a golden ‘M’ shape – easy to describe from one person to another.)
The logo has an impact
The logo must be memorable
Look good to the eye (no one wants to see a half finished, sloppy logo)
Will not wear over time, it must live with the company
Is the company, looks like the company (branding)
The logo should be able to be converted into black and, if possible, grayscale. (If the logo has to be printed in a single color on, say, a shopping bag, it still needs to be recognizable.)
Be scaleable. (It might be on a business card, a letterhead or a 18 wheel truck.)
Shouldn’t be able to be confused with another brand or logo.